Global CIF, LLC

I recently read some very interesting industry statistics about a leading industry event in Las Vegas. I believe that you will agree with me that these numbers are very impressive. The information also showed me that companies are still very interested and focused on participating in a trade show, seminars, and workshops.

I highly recommend that you read on and discuss some of these essential questions within your company. When your team is looking at trade shows as a platform to expand your business reach, you need to be able to answer some of the following questions

– Is our company actually prepared and ready to go to one of the many trade shows and face the eager and hungry
buyers

– Is your team and management prepared to select the right trade show for your company

– Can our team plan all of the 100+ details without forgetting the business cards or reserving the wrong hotel?

There is an art to the planning, marketing, organizing, shipping, onsite setup and tear down, a trade show. You also have to focus on pre-show marketing, social media activities and announcement, as well as buyer communication. Additional attention should be paid to trade show lead management and booth management. The list goes on and on.

Here are some very interesting and impressive industry statistics

– There are approx. 13,000 events annually in the US + Canada (10,000 B2B + 3,000 B2C). Some of the events have a
minimum number of exhibitors around 10 and 40.

– Looking at the overall numbers we see that the US + Canada trade show industry represents 30-40% of the world market.

I also looked at some additional information of some of the trade shows and events that take place in Las Vegas. I believe that these numbers speak for themselves:

Management participation:

40% Executive Management
29% General Management
20% General Staff
11% Skilled Trade

Buyer interest and decision marking authority:

87% see new products
78% get ideas
72% keep up with new trends
60% see existing vendors
65% see new vendors
87% net buying influence
57% make buying decisions

These numbers should be a very clear indicator of the importance of trade shows as a global sales and marketing tool.

Trade show consultants and coordinators can help you with all of the steps mentioned above and details. These experts are ready to step in and plan every step of your trade show experience.

Good luck with all of your trade show activities!

We can be reached at info@globalcif.com or call us at +1 (404) 735-5646. Our website is www.globalcif.com.

Trade shows are without a doubt the very best B2B platforms out there! The world meets in one place for a week, offering the highest possible concentration of business leaders, seeking networking and business opportunities, and introducing new products you are looking for. There is no way that your business will be able to reach 30,000+ industry contacts, from over 100 countries, with a mailing or via the social media platforms. Trade shows are the way to go!

Participating in a trade shows is your opportunity to shine. You need to make sure that you will find the best possible location in the show. At the same time you want to make sure that your marketing budget is not going crazy, as your staff is working hard back home to produce the products you are looking to sell. Before you even consider participating in the global trade show world, you need to make sure that you answer the following questions.

Is my company even ready for stepping into the global market, or are we still working on the markets here at home?
Do we have the time to leave the office and travel thousands of miles into uncharted waters?
Do we have support at the trade show and are we able to present our company in this new business environment?
What will happen if we return with hundreds of leads and orders? Are we in a position to fill all of these orders? Are we able to immediately follow up?
Who will be the person to lead this trip and business mission for us?

There are definitely plenty of resources you can use to be successful. Here are some of the groups and options you want to look into:

US Department of Commerce – the office in Washington will be able to immediately assist you with leads and discussing the right trade shows for your business. Visit the following web site http://export.gov/salesandmarketing/eg_main_018195.asp.
Gold Key Matching Services, run through the International Trade Administration’sS. Commercial Service, is a low-cost service for American businesses to expand their global reach by making contacts with foreign firms and potential business partners. http://www.commerce.gov/blog/2012/08/10/us-businesses-going-gold
This Export Guide is a very helpful tool to get a better understanding how your company can start exporting. http://trade.gov/publications/pdfs/epg_2009.pdf
Once you have found the market and trade shows you are interested in, contact the US office of the trade show organizer to connect with their US based staff. They will be able to assist you with all of your questions and trade show planning.
Your State often has representatives in the country and also might offer some specific funding when you are ready to export. The Department of Economic Development is a great starting point.
Look into a participation in a USA Pavilion at the overseas trade show. The USA Pavilions are organized by various groups and offer an easy way become involved in the trade show. The price is about 25% higher, but you will arrive in the country, can unpack your products, and get started. The pavilions are supported by the USDOC, have local and multilingual staff in the pavilion, offer food and beverages, and a friendly smile and hand when you need them. There will be a business lounge for meetings. This is definitely the best way to move into the markets.

Global markets are challenging and can grow your business beyond your wildest imagination.

Connect with some trade show professionals who can help you to find the best possible platform and trade show. They will help you to develop a trade show strategy, support and enhance your social media activities before, during, and after the event, and help you to communicate on a global level.

Good luck with all of your trade show activities.

We can be reached at info@globalcif.com or call us at +1 (404) 735-5646. Our website is http://www.globalcif.com